Australian Jewellery Roadshow.

Creative Direction. Design.

As a previous employee of NAJO, an exhibitor at the AJR, I was asked by NAJO to pitch a conceptual rebrand design proposal.

The design focused on a simple re-imagining of the current logomark, allowing it to become more of a bold visual statement, match by an equally bold colour palette. The logo references the simple silhouette of a classic diamond ring, while holding an elliptical shape for the start and finish of a road.

Through simple contrast, hierarchy and typography I aimed to demonstrate the potential a rebrand could have for the AJRS as a leading industry based trade show.

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