My name is Andy Firth. I’m a UX/UI product designer who enjoys solving complex design problems to produce effective, kinder, user-centred solutions.
Over the course of my career I have worked with a variety of clients and teams, practicing a range of disciplines across the design process. From refining interfaces to shaping product direction through user research, I combine creative lateral thinking with practical execution to deliver thoughtful, considered outcomes that balance business goals with user experiences.
With over 15 years of experience across UX, UI, product design, creative direction and professional photography, I bring a holistic perspective across the entire creative process.
My mantra is simple—I love what I do, and I do it because I care.
Professional skills.
UX/UI Product Design
UX Research & Strategy
Design System Management
Creative Direction
Branding & Identity
Environmental Design
Print Design
Photography & Editing
Team Leadership
I believe…
in diversity and inclusivity,
accessibility matters,
design is for everyone,
typography is important,
dancing makes you happier,
egos need to be checked at the door,
discussions are better over coffee,
humans are capable of change,
you'll never stop learning.
Outside of design I teach weekly Swing and Blues dance classes through Swing Patrol Sydney. Dancing gives me an opportunity to share one of my many passions, developing confidence in newcomers to social dancing and mentoring regular students.
This work allows me to exercise public speaking and leadership skills, and contribute to the building of a positive, diverse and inclusive community that I care deeply about.
©Andy Firth | Designer + Creative Thinker. All rights reserved.