My name is Andy Firth. I’m a UX/Product Designer who enjoys solving complex design problems to produce kinder, user-centred solutions.
Over the course of my career I have worked with a variety of clients and teams, practicing a range of disciplines across the design process. From refining interfaces to shaping product direction through user engaged research, I lead creative lateral thinking with practical execution to deliver thoughtful, considered outcomes that balance business goals with user experiences.
With over ten years of experience across UX, UI, product design, and design systems, I bring a holistic perspective across the entire creative process.
My mantra is simple—I love what I do, and I do it because I care.
Professional skills.
Design Lead & Ownership
Product Design
Design System Management
UX Research & Strategy
Creative Direction
Branding & Identity
Environmental Design
Print Design
Photography & Editing
I believe…
in diversity and inclusivity,
accessibility matters,
design is for everyone,
typography is important,
egos should be checked at the door,
discussions are better over coffee,
humans are capable of change,
you never stop learning.
In my personal time I am a Swing and Blues dance instructor for Swing Patrol Sydney. Teaching weekly classes, I focus on developing confidence in newcomers to social partner dancing, advanced learning and mentoring for regular students, and work as a leader to build a positive, diverse, and inclusive community.
©Andy Firth | Designer + Creative Thinker. All rights reserved.