My name is Andy Firth. I’m a designer with a passion for solving complex design problems to produce effective, kinder, user-centred solutions.
Over the course of my career I have worked with a variety of clients and teams, developing a range of skills across the design process. From refining interfaces to shaping product direction, I combine creative thinking with practical execution to deliver thoughtful, well-crafted outcomes.
With over 20 years of experience across UX, UI, product design and photography, I bring a well-rounded perspective to designing experiences and products for humans.
In short—I love what I do, and I do it because I care.
Creative services.
Digital Design (UI & Product)
UX Research & Strategy
Design System Management
Branding & Identity
Environmental Design
Print Design
Photography & Editing
Creative Direction
I believe…
in diversity and inclusivity.
accessibility matters,
design is for everyone.
dancing makes you happier.
egos need to be checked at the door.
being emotional is beneficial.
anything can be solved over food.
humans are capable of change.
you'll never stop learning.
©Andy Firth | Designer + Creative Thinker. All rights reserved.