Marry the Man - Website.
Digital Design. UX/UI.
marrytheman.com.au
(no longer active 😞)
Marry The Man is the place for gay men to be inspired and dream of happy ever afters. Whether it's style and grooming tips, travel ideas, entertainment or everything involved in planning a wedding, M+M is one of the first websites launched in Australia aimed at helping gay men create new ways of celebrating their commitment to one another.
With the new branding developed and a concept page approved, my role was to further develop the website concept to a working model that could be built and implemented in a short turn around time. The core backend was build in Umbraco, which provided an easy to use platform for a client with limited digital experience to create dynamic articles and content.
Designed in partnership with Born & Raised.
![web-[mm]-browser-01b web-[mm]-browser-01b](https://andyfirth.com.au/wp-content/uploads/2019/09/web-mm-browser-01b.jpg)
![web-[mm]-device-01b web-[mm]-device-01b](https://andyfirth.com.au/wp-content/uploads/2019/09/web-mm-device-01b.jpg)
Following the brand format, the bespoke frontend was designed to reflect the elegant look and feel of a magazine, allowing visitors to quickly discover articles that presented the content in a clean and focused way.
![web-[mm]-browser-02b web-[mm]-browser-02b](https://andyfirth.com.au/wp-content/uploads/2019/09/web-mm-browser-02b.jpg)
![web-[mm]-device-02 web-[mm]-device-02](https://andyfirth.com.au/wp-content/uploads/2019/05/web-mm-device-02.jpg)
Along with the website, a marketing email template was designed and built using Campaign Monitor. Additional social media assets were created for the client to easily add there own content as they needed.
![web-[mm]-email-02 web-[mm]-email-02](https://andyfirth.com.au/wp-content/uploads/2019/05/web-mm-email-02.jpg)
At the end we were pleased to deliver a website that overcame some intersting technical challenges, such as dynamic dual moving columns. Moreover, the client was thrilled with the outcome, having delivered a product that exceeded their expectations.
©Andy Firth | Designer + Creative Thinker. All rights reserved.